From system fair construction to brand stagings

25 years hmb hanseatic messebau GmbH


hmb hanseatic messebau has been building inspiring brand stagings for 25 yearsS

Stapelfeld, 11.01.2017 (PresseBox) – A lot has happened in the field of trade fair construction over the past 25 years. “The art lies in presenting a visual, haptic and emotional experience,” says Ömer Özgüc, Managing Director of hmb hanseatic messebau GmbH. Under the motto “We create space that inspires”, since 1992 hmb has been presenting brands with trade fair appearances. Reason for Ömer Özgüc and his son Benjamin to look back as well as forward.

Measuring People for People

For hmb, a booth is nothing more than a temporary outsourced corporate headquarters that conveys all that the company stands for. Therefore, a trade fair appearance should document the uniqueness of a company, making it tangible and tangible. Because a successful trade fair stand continues corporate communication in three dimensions, hmb architects, designers, graphic artists, craftsmen and traders work hand in hand on trade fair concepts that are tailored to the respective customer’s needs.

hmb then and now

While 25 years ago the system construction made exhibition stand construction, today it has developed into brand staging. And for the future, hmb already thinks far beyond the topic of trade fair construction: “In recent years, we have been accompanying our customers in one area of ​​the company presentation, and now we are taking the next step – in the direction of management consulting, offering customers holistic, communicative solutions.”

In addition to the digital transformation, the shortage of skilled workers currently poses challenges for trade fair construction. Finding qualified professionals is not easy. Hanseatic messebau GmbH has been training since 1995, as well as event organizers and designers for visual marketing and dual students.

Ömer Özgüc already knew when he founded his trade fair construction company that he would do everything differently. And even though it was not always easy, ups and downs, he loves what he does and is grateful for what he has achieved with employees, partners, and customers. “Only your own mind creates limits,” he says, looking positively at what time will bring.


hmb hansetaic messebau

As a trade fair construction company, hmb hanseatic messebau GmbH specializes in brand staging and development. In addition to complete stand architectures for trade fair stands, the services offered also include the conception, planning and implementation for shopfitting, events and events of all kinds. A large range of furniture and system materials is also available for rent or for sale if required.

Hmb’s references include Biesterfeld AG, German Sweets e.V., Köster Bauchemie AG, Cisco, Jebsen & amp; Jessen GmbH & amp; Co. KG, J. J. Darboven GmbH & amp; Co. KG, PPG Industries Lacke GmbH and many more.


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YOUR hmb – Team