Hmb is developing an architectural concept for the world-famous computer manufacturer Acer, suitable for different exhibitions and to be presented at the CeBIT for the first time. Acer’s trade fair design has since been developed furhter. This is due to various new demands in functionality. However, the appearance always remains the same: that is a distinctive architecture, dynamic form language and the like. We surprise using different kinds materials in clearly well structured well working product areas.